2025 Chicago Real Estate Market Predictions

What do you expect for the overall housing market in 2025?

Jennifer Ames and Karen Arenson: Nationally, we anticipate modest price growth and increased transaction volume as mortgage rates gradually decline, encouraging more homeowners to sell. Markets that saw rapid appreciation are cooling, bringing greater balance.

Locally, Chicago’s housing market will continue to reflect its diverse micro-markets. Niches with strong demand and limited supply — like affordable homes for first-time buyers, move-in-condition single-family homes and select suburbs — will remain highly competitive.

Downtown condos and high-end property inventory is growing, exerting downward price pressure. Inventory in the North Shore saw slight growth in Q4 2024; if this trend reverses, prices could climb another 2.5% in early 2025. A slight drop in mortgage rates may fuel demand, potentially spurring bidding wars in specific Chicagoland markets.

What growth, if any, do you expect for your company next year?

Our company’s collaborative culture, strong mentorship, diverse educational opportunities and hands-on support have made us a top choice for professionals seeking to elevate their businesses. In 2024, we grew our advisor count by 27%. We expect continued strategic growth in 2025 by welcoming individuals and teams who align with our core values, boutique shop model and global network.

While many competitors struggled, our 2024 sales rose 22% year over year, thanks to our talented advisors and robust referral network. We anticipate further growth in 2025 as more Chicagoland consumers recognize the caliber of our brand and as more agents seek the advantages of affiliating with us.

What will be the biggest challenges for agents in 2025, and how can they overcome those challenges?

An evolving landscape will continue to challenge agents; a focus on enhanced client services, market expertise and grit will be essential to their continued success. Agents must be able to articulate their value proposition, educate clients on their expertise andstay informed about opportunities to enhance their business.

By refining their negotiation, digital-marketing and client-relationship skills, agents will be better prepared to navigate market fluctuations effectively. Our company’s offerings, including strategic training and support, help agents address these challenges head-on.

*Chicago Agent Magazine: https://chicagoagentmagazine.com/2024/12/02/2025-chicagoland-real-estate-sales-predictions/